The Fifth Element
Do you ever wonder how you would promote your favorite movie of all time in today's world?
The greatest Sci-fi movie ever to be created is the Fifth Element, and is my all time favorite movie as a bonus.
However, how would I take this amazing 90's movie and promote it today? 
With the concept of using a prop from the movie as an exclusive theater ticket, and not giving away the plot in the trailer promotions, 
I believe this concept would catch the attention of sci-fi fans such as myself.